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When a prospect responds to your lead generation sales letter Danijel Subasic Croatia Jersey , how do you know if the prospect is a qualified lead or not? By qualifying them before they respond.

At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria:

Authority: They have the authority to buy
Readiness: They are ready to buy now
Budget: They have the budget to buy
Need: They need your product or service

Anyone who meets some of these criteria but not all is simply a lead that needs to be cultivated. This process is called lead development, lead nurturing and lead cultivation.

One way to discover if your prospect meets these criteria is to ask some qualifying questions on your business reply card or website landing page. That way, you know how much time Ante Coric Croatia Jersey , energy and money to spend on each inquiry.

Here are five questions that you can ask in your sales letter's reply device or on your website landing page to qualify your leads, learning where they are in their buying cycle.

What is your role in the purchase of this product?
[This question determines their authority]

When will you make your purchase?
[This question determines their readiness]

Has a budget been approved to buy this product?
[This question determines their ability to pay]

How many employees or sites need this product?
[This question, or one like it, determines their need]

Alan is a business-to-business direct mail copywriter and lead generation consultant. As President of Sharpe Copy Inc. ( ) Andrej Kramaric Croatia Jersey , Alan specializes in helping businesses generate leads, close sales and retain customers, using cost-effective, compelling direct mail and email marketing. Alan also uses his direct mail advertising services to help charities raise funds and raise awareness of their causes Wholesale Croatia Soccer Jerseys , using fundraising letters.
People either have money or they don’t. There are times when people can’t afford to pay their bills and other times when they have all the money that they need. There are some people who know exactly where each dollar of their money goes and others who aren’t nearly as organized. When people are experiencing a financial crisis, regardless of the reason, a cash advance payday loan is a short term, high interest loan that can help see them through their financial crisis.


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It is important for the person to keep in mind what constitutes financial crises. Things such as new wheels for their car or a new golf club don’t make for a financial crisis. Because the interest rate is so high because these types of loans are unsecured and short term it doesn’t make any sense to borrow money for these reasons. However, that doesn’t mean that a person can’t borrow the money for these reasons because nobody will even ask them what the money is for. While these things might seem like an emergency to the person, they will wind up paying considerably more for the items if they borrow the money from a cash advance payday loan lender.


The definition of a financial crisis will vary from person to another. They usually occur when they are least minimum expected. The cash advance payday loan or intended for such things as a forgotten utility bill Cheap Croatia Soccer Jerseys , a bank overdraft, groceries, overdue rent, or an unexpected car repair. These are all legitimate reasons to obtain this type of loan.


This type of loan is quick and easy to obtain. There is very little paperwork to fill out. They are also available online. When they are obtained online Cheap Croatia Jerseys , what little paperwork is required can be filled out on an online form. In either case it is very easy to complete the required paperwork.


A person should carefully study the terms and conditions of the cash advance payday loan. They need to make sure that they understand the interest rate and the repayment schedule. The person should use the money to resolve their financial crises, get themselves out of hot financial water, and then repay the loan on time.


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